Health Care

Beyond Meat® Unveils New Variations of Its Beyond Burger®

Beyond Meat® Unveils New Variations of Its Beyond Burger®”

() - Beyond Meat Inc (O:) on Tuesday launched plant-based minced pork in China, as the faux meat maker seeks to tap into the growing demand for its products in the lucrative Asian market. "Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required".

According to the California-based food technology brand, the new vegan burgers "with different nutritional stats to fit your lifestyle preferences!" will hit United States market shelves in 2021.

The new Beyond Burger patties are meant to mirror the options of beef in the market with the presentation of a lower-fat option and another rendition of its higher-fat-content option that the brand guarantees will be its "juiciest" patty for the "meatiest" Beyond Meat patty available.

Beyond Burger is doubling down on nutrition with two new burgers.

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Furthermore, according to a CNBC Now tweet, a spokesperson for Beyond Meat has stated that "Beyond Meat and McDonald's co-created the plant-based patty which will be available as part of their McPlant platform", with Ian Borden, president of all of McDonald's' worldwide markets, previously saying that McPlant was created "by McDonald's and for McDonald's." and hinting at the possibility that the future McPlant line could also include chicken substitutes.

"And you can do that by making the fat that you use simply work harder", says Beyond founder and CEO Ethan Brown, adding that this advancement has been in the works for years. Both new burgers will be lower in calories and have overall less fat than 80/20 beef burgers and offer a comparable micronutrient profile to beef. "Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences".

Beyond Meat and other plant-based protein makers have the potential to win over health-conscious customers, but often have similar nutritional value to traditional meat. The Los Angeles-based brand also introduced its direct-to-consumer sales option online as part of its efforts to increase accessibility to plant-based meat to more consumers nationwide.



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