Sci-tech

Facebook Criticizes Apple Privacy Policy In Newspaper Ads

Facebook Criticizes Apple Privacy Policy In Newspaper Ads”

The claims were that the iPhone maker's own anticipated mobile software will change around the said data gathering as well as the targeted advertising which will be bad for those small businesses.

In a freakish move, Facebook has taken out full-page ads in major US newspapers to accuse Apple of hurting small businesses.

Per Apple, by going to each app's product page on the App Store, users will be able to learn about some of the data types each app can collect and whether that data is linked to them (can be used to identify them) or used to track them (and monitor their actions for the goal of advertising, for example).

Facebook had complained about the feature, saying it would impact its ad business.

The ads, slated to run in the New York Times, Wall Street Journal and Washington Post, carry the headline "We're standing up to Apple for small businesses everywhere".

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Apple says it will oust apps from its stores if they try to bypass the new anti-tracking rule when it becomes effective next year. It is then expected that most of these users will then refuse, which would then mean that the apps won't really be able to offer those personalized ads too easily.

While not applicable to Facebook apps, Apple will reduce its App Store revenue cut from 30% to 15% starting next year for developers that generate up to $1 million per year. But let's look at just the main Facebook app first.

Facebook's self-serving argument is that the use of personalized ads on social media by small and medium businesses has exploded during the pandemic and that Apple's changes will lead to a 60 percent reduction in sales for the average small business advertiser.

The ad then states that small businesses do deserve to be heard and that Facebook is calling those interested to join them against Apple at fb.com/SpeakUpForSmall.

Facebook Chief Executive Officer Mark Zuckerberg has also criticised Apple's expensive smartphones.



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