Sci-tech

Instagram announces 'Instagram Lite', app to be tested in India

Instagram announces 'Instagram Lite', app to be tested in India”

"With the trial of Instagram Lite, and the following release of Born on Instagram, we're intending to democratize articulation and innovativeness for a more prominent number of individuals in India", said Shah.

Now Instagram is extending the test of Instagram Lite to people in India. The app can be downloaded from the standard Play Store, and is only 2MB in size. "In order to expand the appeal of Instagram to users across the country, today we're announcing the test of Instagram Lite in India", Vishal Shah, VP of Product at Instagram said during his Facebook Fuel for India 2020 keynote on Wednesday.

Although Instagram tested a similar experience through the original Instagram Lite app in 2018, the new version is claimed to deliver improved speed, performance, and responsiveness. This is created to help the next generation of content creators with best practices to use the platform, and enable them with collaboration and mentorship opportunities, says the company.

Instagram Lite is also available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.

Besides the announcement of Instagram Lite, Facebook executives and the executives of its subsidiaries like Instagram and WhatsApp made several other announcements for India during the Fuel for India event.

More news: Babar Azam ruled out of T20Is against NZ with thumb fracture

Facebook, which recognizes India as its greatest market by clients, is additionally working with telecom goliath Jio Platforms to help a huge number of private companies build up online presence and sell carefully. Instagram showcased the slew of new features in the past few months that have either debuted or been beta-tested in the country, which includes Reels, the Reels tab and Live Rooms.

The Facebook-owned company shared that the launch in India has been done on the back of a research to ascertain the attractiveness and comprehension of new products.

Instagram Lite users will be able to experience the core functions of the app but some features such as Reels, Shopping and IGTV are not now being supported. This set the context for the test of Instagram Lite, and India is a primarily test country for it, notes the company.

It is designed as the next version of the initiative that was launched in November 2019 to help creators grow and showcase their photos and videos to the public. The program has been attuned to incorporate the new features on Instagram, especially Reels. This six-month program is going to enable creators to avail masterclasses from experts, collaboration, and mentorship opportunities.



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