Watch out, Spotify: Amazon goes all-in on podcasts with Wondery

Watch out, Spotify: Amazon goes all-in on podcasts with Wondery”

Amazon introduced that it inked a deal to amass Wondery, a four-year-old podcast creator and producer.

Wondery is one of the top five podcast publishers in the United States and is home to noted podcast shows such as Dr. Death and Dirty John. In September, Amazon Music launched a number of million episodes of free podcasts and introduced a slate of authentic podcasts being produced completely for Amazon Music, together with reveals from DJ Khaled, Becky G, Will Smith and Dan Patrick.

Amazon says that it will not put Wondery's content behind an Amazon Music paywall, and that users can continue to enjoy the podcasts through whatever apps and services they are using now. "This is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve", an Amazon spokesperson confirms. Financial terms were not disclosed. And with podcast wars heating up as Spotify and Apple continue to rope in new talent and properties, it would be interesting to see how Amazon's arrival disrupts the industry in the foreseeable future.

A key income stream for Wondery has been adapting its hottest authentic podcasts for TV.

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Amazon, which began as an online seller of books, already has a dominant position in audiobooks through its Audible division. The valuation comes as Wondery will increase its revenue to more than $40 million this year.

This deal has been done by Amazon to make sure that it can compete with Spotify in the race of podcasts.

Wondery had a few hits under its belt such as true-crime podcast Dirty John launched in collaboration with the Los Angeles Times, iHeartRadio Podcast Award victor Dr. Death, Webby Award victor Business Wars, and the Lindsay Graham-hosted American History Teller among others.

Wondery CEO Hernan Lopez was indicted in April over his alleged bribery of South American social officials. Lopez has pled not guilty to the charges.

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