Samsung to advance QLED, microLED TV technologies in 2021

Samsung to advance QLED, microLED TV technologies in 2021”

Samsung Electronics is expected to adopt a two-pronged approach to push the sales of its QLED and microLED TVs in 2021, in response to fellow company LG Electronics' efforts to promote its rollable OLED TVs, according to Digitimes Research. This, claims LG, improves the efficiency of the panel by "around 20 per cent" and therefore improves brightness - something OLED has traditionally played second fiddle on in comparison with backlit technologies, such as Mini LED and LED. The latter is already confirmed for LG and Sony's 2021 TV line-ups but no manufacturer has announced plans to launch a 42-inch OLED TV yet. This will result in LG's 2021 OLED TV range being available in multiple size variants: 42, 48, 55, 65, 77, 83 and 88-inches.

LG in October a year ago launched the world's first rollable TV in South Korea at a jaw-dropping price of $87,000 (about Rs 63.9 lakh) as the tech giant aims to target high-end consumers amid the pandemic.

LG Display also unveiled its plan to boost its OLED display lineup to meet various needs from the market.

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LG Display has just made news at the current year's virtual CES, reporting a "Smart Bed" idea with a straightforward OLED board that emerges from the foot, alongside a 48-inch adaptable board that can move from a flatscreen TV into a bended gaming screen. - "LG Display is planning to apply its advanced next-generation OLED technology to high-end TV models that will be launched this year and gradually expand its adoption".

LG Display Co. on Monday introduced its upgraded OLED TV panel that boasts better picture quality at the world's largest tech expo, as the South Korean display maker aims to cement its leading status in the market.

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