Economy

Coon cheese to be known as 'Cheer' cheese

Coon cheese to be known as 'Cheer' cheese”

Cheer Cheese, as its now called, was founded in 1935 under the brand name "Coon Cheese", said to be an homage to Edward William Coon, an American who patented a process for cheese maturation.

The company announced plans to ditch the name six months ago writing "After thorough consideration, Saputo has chose to retire the Coon brand name".

"Treating people with respect and without discrimination is one of our basic principles and it is imperative that we continue to uphold this in everything we do", said Lino A Saputo, Saputo Inc's chair and chief executive officer in a statement.

Saputo Dairy Australia commercial director Cam Bruce says the new name highlights that the cheese is for everyone.

Several big brands, such as Quaker Oats' Aunt Jemima and Mars-owned Uncle Ben's, also announced previous year they would change or retire branding that was considered racially offensive. These increasing concerns came firmly into the spotlight in 2020 as part of the #blacklivesmatter movement and the rising number of protests and riots internationally against racial prejudice.

More news: Saudi Aramco cuts Feb crude supply to some Asian refiners, sources say

Allen's also announced changes to the popular Red Skins and Chicos lollies which will be renamed as Red Ripper and Cheekies.

In Australia, Nestlé has rebranded its Red Skins and Chicos candies, saying that their names were out of step with the company's values.

The new packaging for those products is due to appear in shops from early next year.

A year ago the company said it chose to retire the long standing name as the Black Lives Matter movement made its way around the globe. "We want to stay true to the brand values".

The newly-named Cheer cheese will hit supermarket shelves in July. "We remain committed to our Australian farmers who continue to produce the high-quality milk that goes into all of our products, including CHEER Cheese", he said.



Like this

loading...
loading...

Latest


13 January 2021
US State Department Cancels UN Envoy’s Trip to Taiwan
After Pompeo announced Craft's planned visit to Taiwan last week, the Chinese government warned the USA was playing with fire. State Department attributed the cancellations to transition work before President-elect Joe Biden takes office on January 20.

13 January 2021
New iPad mini on sale soon
Looking at the renders, the iPad Pro 11 (2021) will have the same design as before, in line with the previous report. Apple is widely expected to announce two new iPad Pro models in both 11-inch and 12.9-inch sizes.

13 January 2021
Fuel prices hiked again; Petrol rates crosses ₹91 in Mumbai
The petrol is available in Kolkata, Mumbai and Chennai at Rs. 76.77, Rs. 81.92 and Rs. 76.84, respectively, on Thursday. Quality journalism takes a lot of time, money and hard work to produce and despite all the hardships we still do it.

13 January 2021
Amazon Prime Video launches mobile-only plan in India, partners with Airtel
Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. According to an MPA report, Netflix commands 14% of India's total online video revenue market while Amazon takes up 7%.

13 January 2021
Ontario to announce new COVID restrictions; curfew not expected
During the press conference Ford said that anyone who does not to abide by orders will be subject to set fines and/or prosecution. To reign in the spread of the virus via community contacts, outdoor gatherings are being restricted to no more than five persons.

13 January 2021
Preparations for Tokyo Olympics progress despite surging coronavirus cases
He also promised to successfully hold the Tokyo Olympic, which were postponed from previous year until this coming summer. Fewer people than in a normal year walk in Kyoto, western Japan, on January 13, 2021, amid the coronavirus pandemic.

13 January 2021
Alberta reports 639 new COVID-19 cases
Morinville also reported two more deaths on Monday, including a man in his 70s who passed away January 10. The province has now seen 112,091 total cases since the pandemic began, 13,917 of which remain active.

13 January 2021
Link's new Wi-Fi 6e mesh routers look lightning fast
TP-Link has not announced release date or pricing details at this time; apart from that, it will be available sometime in 2021. TP-Link says the system uses artificial intelligence to learn your network environment and provide ideal Wi-Fi for your home.

13 January 2021
No, that wasn't Chuck Norris at Capitol riot, says rep
The 80-year-old actor has not made any other statements about the riots or attended rallies during the pandemic, Kritzer said. The violence on January 6 led to the deaths of five people , including Capitol Police officer Officer Brian D.

13 January 2021
Walmart ventures into fintech with Ribbit Capital | Financial Services (FinServ)
Walmart has long sought to have a bigger foothold in financial services - interests that can be traced back to at least the 1990s. Walmart's co-owner of the new company, Ribbit Capital , has a history of investing in fintech companies.