CES 2021: LG showcased its first-ever rollable smartphone at the event

CES 2021: LG showcased its first-ever rollable smartphone at the event”

Although TCL and Oppo had previously demoed this concept, LG has eventually made a decision to commercially promote and patent the idea and design of LG Rollable.

After years of conservative phones, LG has shown a renewed interest in playing with the different concepts.

While the phone-maker has been flirting with some rather unusual designs for devices in response to the likes of the Samsung Galaxy Z Fold 2, it's also been working on an even more eye-catching design. This also isn't the first time LG has showcased a product with a rollable display - at least, the South Korean electronics giant already sells a TV with a rollable display in its home market.

A number of companies have moved toward the compact design of foldable phones in the past few years. LG is not sharing any details or information outside of what was shown during the press conference, a company spokesperson told Insider. According to LG, the rollable smartphone features a "unique resizable screen" that is capable of transforming.

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A similar concept appears in one of the more unintentionally amusing promotional videos we've seen at CES so far this year. That might mean only one side will on the finished phone, but it's equally possible that both will and that LG simply chose to only show one.

LG has not yet released specs regarding tech or display size, though Nikkei reports that LG is partnering with China's BOE Technology Group on the rollable screen technology. In the video, starting at minute 28:20, this theory can be verified, but what is most striking is how the video is being played.

The LG Rollable is the new phone to come out of LG's "exploratory" lab that takes out-of-the-box ideas and tries to turn them into real products you might buy.

LG are gearing up to release the world's first rollable smartphone. Rollable phones present a solution to the creased screens of foldable devices.

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